Be KIND to Baby! When considering which products to use on the most vulnerable and sensitive among us, safety is the most important aspect of every product we create. All of us here at KIND are mamas who are pretty much fanatics when it comes to what we put on our babies’ skin. Not only are our baby products 100% safe for infants on up, they are each formulated to help baby’s skin be the healthiest it can be. There are even full-grown adults using our baby products – our Baby Bum Balm is becoming a cult favorite for helping to relieve eczema. You can be rest assured, that we have your little one’s back, and belly, and piggies.